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Making Money with Stock Photos
Making Money with Stock Photos
Selling stock photos is a time-honored way of making money from photography. Traditionally, this meant film photography, but with today's advancement in digital photography and its wide usage, photographers now license and sell their work the digital way... through the internet.
Stock photos are sold on the basis that the buyer gets the license to use the photograph for specific uses. Users include people or organizations like publishers of books, magazines, newsletters, calendars; filmmakers, ad agencies, web designers, graphic artists, interior designers and other creative organizations working with photographs. Using stock photos is faster and cheaper than engaging a photographer to take specific pictures.
You can find many stock photo sellers on the internet. Generic names of such web sites include photo archives, picture libraries, image banks or photo banks. So where do you and your digital photography service fit in?
These photo banks need a constant supply of photographs. They license digital photographs from photographers, like you, display them on their web site and market them to users. Do a Google search on any one of the terms mentioned above and you will get a long list.
When you license your photos to a photo bank, you need to understand these terms:
Royalty Free License
When a photo is sold with Royalty Free rights, the user pays a one- time fee to use the image many times and for many purposes and for as long as he or she wants. Some Royalty Free license stipulates the number of times an image can be reproduced. For print use the number of copies is the number of print runs. If the user makes copies above the print run, they have to pay an additional fee. Royalty Free right stock photos are very popular, as it is affordable.
Rights-managed License
With a Rights-managed license the user will have exclusive rights to the image. Exclusivity has to be negotiated. Exclusivity can be limited to a project, a time frame, geographical territory or use within a particular industry. The user pays for the use based on the negotiated exclusivity. Once the license expires the image can re-sold.
Editorial License
Editorial license allows the photo to be used in news, story articles and educational purposes. Normally, photos without model release have only 'editorial license', ie. it cannot be used in advertisements and other commercial uses.
Digitization has complicated stock photography licensing considerably. All photographs and creative works are copyrighted. It is important for photographers, sellers and users to familiarize themselves with copyright laws. The Stock Artists Alliance is a worldwide organization that protects the rights of stock photographers, whether they practice film or digital photography. You can find them at: http://www.stockartistsalliance.org/
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