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• Digital Photography Services to Pet Owners
• Make Money at Kids Birthday Parties
• Making Money with Stock Photos
• Producing Family Slideshows For Sale
• Selling Picture Cards and Postcards
• Teaching Digital Photography Could Reap Profits
• Teaching Digital Photography to eBay Sellers
• Weddings And Digital Photography
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Weddings And Digital Photography
Weddings And Digital Photography
Weddings and photography come hand in hand. Never is there a wedding without a photographer. It is a very important occasion. So, why not market your digital photography service to the happy couples?
The obvious route is to contact wedding planners and negotiate a deal. Wedding planners are in a position to recommend a great many services to brides and wedding parties. It is imperative that you have a good relationship with these professionals as it can be the key to great success.
Professional wedding planners will indefinitely want only to work with experienced and well established photographers. They won't risk their reputation by recommending a service that is of lesser stellar. Having a wedding portfolio is a must and possibly testimonials from satisfied wedding parties.
However, if you are not yet at that point, there are other ways to establish your digital photography service for weddings.
So, if you have no wedding portfolio, what should you do? One possibility is to offer your service free to a bride in return for a testimonial. Be sure to negotiate that you have the copyright on your pictures so that you can use them to create a portfolio. You should able to find a receptive bride within your circle of friends and family or through other networking activities.
Once you have at least one wedding under your belt and with a nice testimonial and portfolio, you can start looking for other weddings assignments. Word of mouth is always good, but you might also check the wedding announcements in your local registrar or place of worship.
If you are able to get leads, make direct contacts with the bride or groom and offer your services. Send a promotional package by mail or try reaching them by telephone. Offer a package that includes taking photographs at the bride's home prior to the wedding ceremony. You will get lovely candid shots of attendants helping the bride with her veil, flower girls primping in front of the mirror, etc. You can also offer your services for photographing related wedding events, such as bridal showers, the bachelor party, the rehearsal dinner or the gift opening event the morning after. These are not services that a studio photographer offers. Be sure to incorporate these as part of your unique selling points.
Other marketing suggestions include contacting florists, limousine rental services, wedding chapels, tuxedo rental services, boutiques selling wedding wear, bakeries specializing in wedding cakes, and so on. Ask about leaving your pamphlets or brochures where customers can see them, or make an arrangement for a referral fee.
Here's one more suggestion for offering a unique digital photography service for weddings. Team up with a scrapbook artist and offer a unique product - a wedding scrapbook or memory album. Scrapbook artists use photographs, mementoes, decorative paper, journaling and various embellishments to create gorgeous, one-of-a-kind albums that are truly works of art.
Last but not least, if you're pursuing a wedding digital photography business, always remember that it's all about the bride. Make her happy and everything else will go well.
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